Salsify Syndication Connects Engaging Product Experiences to Consumers Everywhere

Syndicate Channel-Specific Product Content to Every Destination

• Grow Market Share

Execute a diverse channel strategy with product data syndication that reaches every consumer touch point.

• Reduce Time To Market

Launch new channels and products at scale with automation and artificial intelligence (AI)-enhanced workflows.

• Meet Channel Requirements

Transform product content into the desired format and verify it complies with retailer requirements.

• Deliver Accurate Content

Syndicate content from a central source of truth to ensure a consistent and accurate consumer experience.

• Adapt to Changes

Keep up with continuously changing retailer requirements and optimize product content to adhere with the latest specifications.

"I now have 110% confidence in the accuracy of the information we’re sending to Kroger because it’s coming straight from our PIM. Our time to market has definitely improved.”

— Amy Wynne, Customer Analyst, Barcel USA HOW Barcel DID IT

“With Salsify’s connections, we could go right in and publish the right information. With other platforms, someone has to be chased down, and there’s a back-and-forth and lack of speed. This automated process improved the accuracy of our content and, therefore, improved the health of our content.”

— Charles Turner, Web Content Improvement Manager, Nestlé Purina PetCare SEE HOW THEY DID IT

"When I think about the progress that we've made... going from zero items being syndicated, to over a thousand, to 15,000 digital shelf assets being linked."

— Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone HOW Danone DID IT

Deliver Winning Product Experiences Across the Digital Shelf

| Guide: What Is Product Content Syndication? A Digital Shelf Guide

Automated Mapping To Speed Syndication

Universal properties are overlaid onto your core product data in the PIM once, which are then automatically mapped across your retailers, eliminating the need to map this data for each retailer one by one and dramatically speeding up the syndication process.

Stay Up-to-Date With Retailer Changes

Access the latest content requirements automatically with Salsify Readiness Reports. Attribute set up mirrors how the retailer structures them, helping you send the right content the first time with significantly less mapping effort.

Unified Syndication and Centralization

Manage and syndicate all of the product data you need to build engaging, conversion-driving product experiences from one central source of truth.

Customized Content for Each Retailer

Centrally govern all your product information in one trusted source of truth within the Salsify Product Information Management (PIM) solution, and automatically customize it into the endpoint’s desired format with a variety of transformation options, including JavaScript, for added flexibility. Readiness Reports validate it meets requirements before sending — even if they change — reducing manual time and effort.

Send Error-Free Data to Retailers

Salsify validates your content against retailer-specific requirements in real-time to flag data errors as you map and save you days in the mapping process so you can get to market faster.

Collaborate With the Right People

Unite the right teams at the right times to partner on the content enrichment process. Automate cross-functional tasks and approvals so you can accelerate your time to market while maintaining accuracy and consistency.