Model Context Protocol (MCP)

The Model Context Protocol (MCP) is an open-source artificial intelligence (AI) solution designed to connect AI assistants to various business tools.

What Is the Model Context Protocol (MCP)?

Developed by the AI research company Anthropic, the Model Context Protocol (MCP) is an open standard solution for employing AI assistants in business tools and development environments. The Model Context Protocol (MCP) was created to solve the pervasive challenge of AI and data disconnection. When these two entities are siloed from one another, implementing AI solutions becomes increasingly more difficult and scaling becomes nearly impossible. MCP, on the other hand, is an open standard solution, two-way connector. In other words, it’s a publicly available solution to bridging the gap between AI-powered tools and data sources. In ecommerce, brands can use the Model Context Protocol (MCP) to power AI business tools like content generators ChatGPT, storage systems like Google Drive, collaboration solutions like GitHub, or communication tools like Slack. For these — and many other tools — the Model Context Protocol (MCP) reduces IT workload and speeds up time to productivity.

Related Terms

• Artificial Intelligence (AI) in Ecommerce
• Frictionless Ecommerce
• AI Agent
• Information Architecture
• Incremental Innovation

Related Resources

Case Study Wastequip Uses Artificial Intelligence To Increase Efficiency](/content/resources/case-study/wastequip-uses-artificial-intelligence-increase-efficiency?hsLang=en-us/index.html) Guide AI in Ecommerce: A Digital Shelf Guide

See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.