# Micro Conversion

A micro conversion occurs when a consumer completes an action, such as exploring a website or adding a product to a cart, that leads them closer to making a purchase.

## What Is a Micro Conversion?

Macro conversions refer to a consumer completing an action that aligns with a business’s primary objective, which is typically making a purchase. A micro conversion, on the other hand, describes the small steps that lead up to that macro goal, which can include signing up for a free trial, subscribing to a newsletter, or downloading a report.

While a micro conversion doesn't always directly put cash in organizations’ pockets, it's a key indicator of a successful marketing and sales funnel. A micro conversion gives a business strong insights into how their customers are engaging with various touch points of the funnel, which can help them optimize their marketing initiatives.

Many businesses create data-informed benchmarks for micro conversions, treating the metric as a key performance indicator (KPI). Then, they’ll use analytics tools to track consumer behavior data and determine how they’re comparing against their established KPI goal to evaluate their overall success.

#### Digital Shelf Deep Dive

## Related Terms

- [Conversion Rate](/content/glossary/conversion-rate-meaning?hsLang=en-us/index.html)
- [Conversion Rate Optimization (CRO)](/content/glossary/conversion-rate-optimization-cro-meaning?hsLang=en-us/index.html)
- [Key Performance Indicator (KPI)](/content/glossary/key-performance-indicator-kpi-meaning?hsLang=en-us/index.html)
- [Shopping Experience](/content/glossary/shopping-experiences-meaning?hsLang=en-us/index.html)

## Related Resources

## See Salsify in Action

Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

[Request a demo](/content/cs/c/?cta_guid=00c60d1d-9d85-4820-b049-4f436db68104&signature=AAH58kETyre37HQEno2vDTs7-J_OzGf-bQ&portal_id=316299&pageId=hubdb-33989334119-4356146-90302233373&placement_guid=3a1de9d2-43e8-4a55-9f62-b63d89d37857&click=7fa861f4-f2c1-4b84-a3e2-0755627da246&redirect_url=APefjpEmgXtC5ILznHqtRS-NJErw-51KSOjNGys9o6chakMaUuftaPRGRpJZ-uYeGOnYxCWS6mrkXZhmWPDJ3TnVdoA3gAJmkscXWvNrmReVvvAIiyVWZ3M&hsutk=&canon=https%3A%2F%2Fwww.salsify.com%2Fglossary%2Fmicro-conversion-meaning&ts=1789099292842 "Request a demo"/index.html)